Website Performance Metrics: A 3-Step Guide

I was chatting with a friend the other day, and he said, “I think my site is pretty fast.” But then he admitted, “Actually, landing page is fast but other pages, maybe it feels a bit slow.”

It hit me — so many of us think the same way. We pour money into marketing, get visitors coming in, but they don’t stick around because the experience isn’t smooth.

The problem? We don’t really know how our site is performing until we dig into the metrics. Without that, it’s all just guesswork — and that’s money down the drain.